Strategic management in times of crisis

Dr. Kevin D. Stringer from Switzerland challenged Ukrainian Executives in consulting EADS (Airbus Industries) in developing strategies in times of economic slow down. With 14 years experience in internationalizing organizations in Europe, participants enjoyed his professional background together with his outstanding teaching abilities.

Airbus - being shaken by recent problems with supplying the A380 in time - faces a problem: Its senior management has a very clear sense of where they have to be within the next five years. Clear targets have been set. However, the Airbus road map how to reach these targets has been dropped in the light of the latest unpredictable events. The task of the Ukrainian executives was to develop suggestions for the Airbus management of how to develop realistic strategies that would take into consideration (1) a long term commitment to major investments and (2) the need for flexible adaptation of strategies in the light of an unpredictable changing world around them.